Privacy Policy

1. Introduction

Welcome to Nxt. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you engage with us for end-to-end influencer marketing campaigns. Whether you are a brand submitting a campaign query or an influencer partnering with us, protecting your data is our priority.

2. Information We Collect

To design, manage, and execute comprehensive marketing campaigns, we collect the following:

  • Brand/Client Data: Company name, representative contact details (name, email, phone number), billing information, brand guidelines, and confidential campaign briefs/budgets.

  • Influencer/Creator Data: Social media handles, audience demographics, engagement metrics, past campaign portfolios, payment/bank details for payouts, and contact information.

  • AI Processing Data: Data regarding content performance, audience reach, and campaign metrics, which our internal AI models process to optimize influencer selection and campaign strategies.

  • Technical Data: IP address, browser type, and interaction data when utilizing our client or creator portals.

3. How We Use Your Information

We use the collected data to act as your complete campaign provider:

  • Campaign Strategy & Execution: To process brand queries, design custom marketing strategies, and utilize our AI tools to select the optimal influencers for the campaign.

  • Operations & Communication: To coordinate deliverables, manage approvals, execute payments, and handle contractual obligations.

  • Reporting & Analytics: To generate post-campaign performance reports and ROI analytics for brands.

  • Model Training: To improve our internal predictive models for future campaign design and influencer matchmaking.

4. How We Share Your Information

  • Between Brands and Influencers: We share selected influencer profiles, metrics, and content drafts with our brand clients for approval. We share brand campaign briefs, guidelines, and feedback with the selected influencers.

  • Service Providers: We may share data with secure third-party vendors who handle payment processing, email communications, and analytics infrastructure.

  • Legal Requirements: We may disclose your information if required by law or in response to valid requests by public authorities.

5. Data Security

We implement strict administrative, technical, and physical security measures to protect your commercial and personal information, including secure data storage and encrypted payment processing.

6. Your Rights

Depending on your jurisdiction, you may have the right to access, correct, or request the deletion of your personal data. Contact us directly on hello@nxtworldwide.com to exercise these rights or manage your communication preferences.